THE WHAT? Unilever has moved further into the wellness world with the acquisition of the U.S. based holistic brand Onnit.
THE DETAILS Onnit, which offers supplements as well as ‘functional nutrition, fitness essentials, and a digital content platform,’ will continue to be headquartered in Austin, Texas, and led by CEO Jason Havey.
Founder Aubry Marcus will remain a Brand Ambassador. Terms of the deal were not disclosed.
THE WHY? Alongside luxury, eco products and skincare, the wellness sphere has bucked the downturn of the pandemic as consumers flock to embrace all things self care.
The new acquisition is said to align with Unilever’s shift into the wellness and holistic market.
Peter ter Kulve, President of Home Care and Health & Wellbeing at Unilever, said: “Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins.”