Two industry stalwarts Unilever and Walgreens have teamed up with ME to WE social enterprise again to take part in the Give H2OPE campaign.
The campaign encourages customers to make a difference, with some of the proceeds from purchases of specific products going to help communities in Africa to access clean water.
Any purchases of Unilever TRESemmé, Suave, Caress or AXE products at participating Walgreens stores will go towards the scheme, with donations from the spend helping provide five gallons of clean water to a family in a developing community.
Additionally, any purchases of two or more select Unilever products at Walgreens will help provide 15 gallons of clean water.
Alex Gourlay, Co-Chief Operating Officer for Walgreens Boots Alliance, Inc, said, “Walgreens today continues a long-standing commitment of meaningful global corporate citizenship focused on making an impact in the community, environment, workplace and marketplace.
“Our participation in Give H2OPE to Others for a second year reflects this mission of making it easy for our customers to take part and help make a difference around the world.”
Meanwhile Todd Tillemans, Corporate EVP, President Customer Development, Unilever, said, “At Unilever, we find brands that are integrating sustainable living into their core purpose are driving success.
“Moving into the second year of this partnership is further proof that small actions, like making a simple purchase, can add up to a big difference. We are proud to help provide access to clean drinking water and believe that together we can create a bright future.”