Unilever has announced the appointment of Ana-Maria Paslaru as Country Managing Director for Baltic countries.

Paslaru has been promoted from her previous position as marketing director Home & Personal Care USCE & CEE Home Care, which she has held since 2015. Monica Tamas, currently Senior Category Manager Laundy, will succeed Paslaru in this role.

As part of her role Paslaru will cover the Baltics, a separate business unit in Central and Eastern Europe (CEE), which includes Unilever South Central Europe (USCE).

Paslaru will bring with her experience of having coordinated national campaigns for the housing care market in central and Eastern Europe.