Unilever has appointed Gina Boswell General Manager for UK and Ireland to replace Graeme Pitkethly, who will take over from Jean-Marc Huet as Chief Financial Officer in October.

Boswell currently works in Unilever’s New York office overseeing the company’s Personal Care division in the US. Boswell has also assumed the roles of President of Global Brand at Alberto Culver, prior to its acquisition by Unilever in 2011, and Chief Operating Officer at Avon North America.

“I am delighted to be taking on this role in one of the most diverse and competitive markets in the world,” said Boswell. “The UK has a sophisticated consumer base and a dynamic retail environment and I look forward to building on the strong foundations of Unilever UK brands.”