THE WHAT? Following a comprehensive tender process, Unilever has named Mindshare as its media agency for Australia and New Zealand.
THE DETAILS The $40 million account was awarded to incumbent, Omnicom-owned PHD in the 2021 review but will return to the WPP agency in January 2024. Mindshare holds several of Unilever’s key accounts worldwide.
THE WHY? Media Week reports that the tender was part of a periodic global review across several markets.