The Australian arm of personal care giant Unilever has announced that at least 25 percent of its product packaging will come from post-consumer recycled plastic.
As part of the new initiative Unilever has pledged that its Omo, Dove, Surf, Sunsilk and Tresemmé brands will be made from 25 percent recycled Australian plastics in a move that is said to recirculate approximately 750 tonnes of recycled plastic each year, equivalent to 100 million plastic bags.
With the plastic coming from local council recycling bins, Unilever has stated that the project makes the company the first in Australia to move its plastic sourcing to locally recycled HDPE.
Unilever ANZ CEO Clive Stiff said that it would give, a “new lease on life to the plastic they recycle in their yellow bins. In short, this move diverts plastic away from landfill.”
He continued, “There is more work to do with availability as well as economic and technical feasibility still major barriers in using recycled plastic content across our packaging.
Stiff also spoke of the need for the industry to follow its lead in the fight against excess plastic packaging. He stated, “As a consumer goods company, we are acutely aware of the consequences of a linear take-make-dispose model and we want to change it.
“We are proud to be taking this step forward, but no business can create a circular economy in isolation. Creating a local market and demand for all types of recycled plastic is critical and heavy lifting is needed from all players involved.”