Unilever’s Bangladesh arm has named a new Chief Executive Officer and Managing Director. Kedar Lele will take up the role, effective immediately, according to a report published by BD News.

Lele succeeds Kamran Bakr, who steps down from the key role after a 27-year career with the company. Bakr will continue as Non-Executive Chairman of the Board.

Lele brings 19 years of professional experience, 13 of which have been spent at Unilever, spanning advertising, internet businesses and FMCG sales & marketing. In his most recent role at HUL, he led the company’s foray into e-commerce, building a new-age business channel, delivering rapid yet sustainable growth.