THE WHAT? Unilever Bangladesh has launched a direct-to-consumer e-commerce site, named Ushopbd.com.
THE DETAILS The site offers nationwide home delivery, cash on delivery and online payment options, with consumers able to purchase Unilever products such as Sunsilk, Lifebuoy and Tresemme.
The site has been designed with a user-friendly interface and is said to guarantee authentic products, with users able to search sectors such as Homecare, and Beauty and Personal Care.
THE WHY? Originally launched as an internal Unilever site, Ushopbd.com was launched to consumers as a test run when COVID-19 hit the country, and has since been relaunched with improved features.
Afzal Hasan Khan, Marketing Director, Beauty and Personal Care of Unilever Bangladesh, said, “Our topmost priority is to serve our consumers well. Now they can find their most trusted and favourite brands at an attractive price and have those delivered right to their doorsteps in a fast and safe manner through ushopbd.com.
“The products that we offer to our consumers – be it a skin care product, a detergent to wash their clothes, or a safe glass of water to drink – impact their daily lives and wellbeing. Ushopbd.com also guarantees the authenticity of the products and gives consumers the peace of mind. I am sure that they will find this new way of purchasing our brands convenient and useful.”