Personal care giant Unilever has been awarded 11 out of the 13 awards on offer at Mobile Marketing Association’s Smarties Awards, held as part of the Loeries Creative Week.

The awards were created to recognise best-in-class moblle marketing campaigns from around the world with Unilever scooping a plethora of awards at the 2015 event. These included: Brand Awareness Category: bronze for Connect with Shield by Gorilla Creative Media; Relationship Building/CRM: gold for OMO Fast Kids Math by Liquorice and silver for Unilever Deals by Thumbtribe; Cross Media / Cross Mobile Integration: bronze for Shield Missed Call by Gorilla Creative Media; Messaging: gold for  Whatsfordinner Chef Wendy  by Liquorice; Mobile Website: gold for OMO Fast Kids Math by Liquorice and silver for Unilever Deals by Thumbtribe; Mobile Social: gold for AXECESS on Mxit by Gorilla Creative Media and bronze for Shield Missed Call by Gorilla Creative Media; Innovation: gold for Instant Inspiration by Liquorice; and Best in Class for Knorr Instant Inspiration by Liquorice.

Justin Apsey, Vice President for Home and Surface Care, said, “We are honoured that our efforts in mobile marketing are being recognised. Mobile marketing offers our brands the opportunity to engage with consumers at a personal level and to be effective while being creative.
“As mobile technology advances, we urge marketers to strive for excellence while improving people’s lives through mobile and inspire effective, creative communication.”