Unilever completes global review of media agencies

Unilever completes global review of media agencies

Unilever has finalized its year-long, 60-market media agency review, according to a report published by adage.com.

The Anglo-Dutch FMCG giant has made few significant adjustments to its roster of media agencies, with Mindshare retaining its North American business, and gaining some European markets, while PHD picked up the Australian region and held on to China and its global communications planning assignment.

Unilever conducts a review of its global media every three years. In 2013, the manufacturer of popular personal care brands such as Dove and Axe spent US$7.7 billion globally on advertising.

 

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