London-based beauty-on-demand company Blow has received £1 million worth of investment, with £500k coming from Unilever Ventures, the venture capital and private equity arm of Unilever.
The other funding was received from around 200 investors, with many contributing through an angel and Crowdfunding campaign on the Seedrs platform, including Nick Robertson, founder and ex-CEO of ASOS.
Blow, penned as the ‘Uber for beauty’, provides to-the-door beauty services at home, office or events, as well as the company’s two London salons.
Stephen Willson, Investment Director at Unilever Ventures, said, “Blow LTD is a leading player in Beauty Services on Demand in Europe, with a unique multi-channel model, comprehensive operational processes focused on quality of service delivery and innovative two-way marketplace technology. Dharmash and Fiona are reinventing the service experience and ultimately creating a new route for product distribution. We are excited to partner with them and provide access to Unilever’s assets, ecosystem and expertise.”