THE WHAT? A class action suit has been launched against Unilever in the US, according to a report published by Fox News. The suit alleges that a product from the UK FMCG manufacturer’s TRESemme range causes hair loss.
THE DETAILS “The products contain an ingredient or combination of ingredients that causes significant hair loss and/or scalp irritation upon proper application,” the suit reads, per Fox News.
Specifically, Fox News says, the safety of preservative DMDM hydantoin is disputed and Unilever is charged with failing to warn consumers of the risks associated with the product’s use.
“Consumer safety is always our top priority and all TRESemme products are rigorously assessed to meet stringent safety standards,” the company said in a statement to Fox News. “While we do not comment on pending litigation, DMDM hydantoin is widely used in the beauty industry and has been confirmed by health authorities to be a safe and effective preservative.”
THE WHY? Unilever is said to have known that the ingredient in question could contribute to hair loss since 2012 as it recalled products from its Suave range in that year in light of complaints that they caused hair loss.