Unilever-owned Lifebuoy has launched a new variant of its popular soap in a bid to promote its ‘Help a child reach 5’ hand-washing campaign across Ghana.

The campaign, which debuted in Accra at the weekend, aims to reduce child mortality from preventable diseases through improved personal hygiene, according to a report published by Joy Online, and is now targeting mothers and health professionals.

“Through this social mission, we seek to help eradicate under-five mortality by promoting basic hygiene behaviours among Ghanaians,” said Ziobeieton Yeo, Managing Director of Unilever Ghana.

The new Lemon Fresh variant promises to protect from 10 infection-causing germs thanks to its ‘activ naturol’ shield.