Personal care giant Unilever bought a spot of the rainforest to London with a one-day-only virtual reality forest on the South Bank in order to raise awareness of the threat to the rainforest.
Having teamed up with WWF to work together to protect more than one million trees in some of the world’s most threatened rainforest areas, Brazil and Indonesia, the personal care giant invited over 1,200 people to experience the 360 degree virtual reality view of the rainforest.
Visitors were given an immersive view of the rainforest environment while also being educated about why it’s so important to look after it and what we can do to help protect it.
With 14,480 trees being destroyed around the world every minute, the maker of Dove is urging to consumers to help in other ways. These include signing a pledge to show support for protecting the rainforest, joining the People’s Climate Change March in central London on November 29th and getting involved with the For the Love of Trees – London campaign, which will help get 40,000 trees planted across London to enhance neighbourhoods and schools and to show the importance of London’s urban forests.