THE WHAT? Unilever has hosted its first Annual Day of Service as part of its United for America initiative, with its network of 70 partners joining in relief efforts.
THE DETAILS The personal care giant donated the equivalent of one day’s worth of the products manufactured at its U.S. factories to Feeding America and Direct Relief, while calling on partners such as Dollar General, its suppliers, retailers and media partners to support its communities.
Unilever has pledged $20 million as part of the United for America campaign.
Other offerings include worker volunteer efforts, Dove and Vaseline donating $2 million to provide PPE to frontline health care workers at hospitals, free and charitable clinics and community health care centres, and partnerships with food banks to offer nutritious meals.
Fabian Garcia, President of Unilever North America. “I am so inspired by our Unilever employees who are taking action and I’m thankful that a number of organizations, individuals and partners across industries have joined us in support of this movement. Only by working together can we amplify our impact and help more Americans.”
THE WHY? Launched in March to serve both essential organizations and the individuals, families and vulnerable population, Unilever is looking to support Americans through the COVID-19 pandemic with the initiative.
Garcia continued, “We are only seeing the beginnings of the impact this crisis will have, and we are committed to providing access to food and household essentials Americans need.”