Unilever has invested in mobile advertising firm Celtra, and will partner with the company to use its creative technology across its global marketing strategies and with its service products, technology vendors and media suppliers, according to The Drum.

Celtra, which has picked up $15million in the funding round from the likes of Unilever and WPP, offers its AdCreator to brands and agencies alike, which helps to create, produce and distribute advertisements across desktop and mobile, and is said to be using the latest investment to expand the business. 

Keith Weed, Unilever Chief Marketing Officer, said, “People deserve advertising that feels native to each medium and delivers emotional value. Celtra helps us deliver that at global scale.”

Miha Mikek, Celtra Chief Executive Officer continued, “Celtra’s platform helps transform brands, agencies, creative producers and other partners into highly performant, data-driven, effective digital storytellers.”

According to Mikek, the company’s aim is to help advertisers achieve maximum results by creating the right results that are optimized for the particular device.