Advertising agencies David Buenos Aires and Olgivy & Mather London have created a one-minute advertisement aimed at drawing attention to the issue of deforestation on behalf of Unilever.

The spot, titled Farewell to the Forest, will launch ahead of the United Nations Conference on Climate Change and features an uprooted tree journeying from the perilous rainforest, where 36 football fields of forest are destroyed every minute, to the relative safe haven of the city.

The ad calls attention to Unilever’s commitment to source all agricultural raw materials from sustainable sources and halve the environmental footprint of its products by 2020, as well as the recently launched Bright Future campaign, which aims to protect one million endangered tress in Indonesia and Brazil.

However, critics of the Anglo-Dutch FMCG giant may well level ‘greenwashing’ accusations at the company who has been attacked for itsrecord on sustainability and deforestation in the past.