The Director – Media & Digital Transformation at Unilever Middle East & North Africa, Asad Rehman, has been named AM Marketer of the Year 2018, according to a report published by The Arabian Marketer.

Rehman was lauded for ‘going beyond the call of duty’ with Unilever hailed as leading the way in addressing issues faced by the digital marketing industry in the last year.

“Only the right mindset will drive growth. The advertising industry did shrink over the past couple of years. Many economic factors contributed to it, and the impact was higher in some categories in comparison to some of the FMCG categories. But we believe that 2018 presents growth opportunities for the region that are ours to grab if we can embrace the right mindset,” said Rehman.