Unilever Nigeria launches campaign to promote LUX bar soaps

Unilever Nigeria launches campaign to promote LUX bar soaps

Unilver Nigeria has launched a new ‘Ignite the Spark’ campaign to mark the introduction of three LUX bar soap products to the Nigerian market.

The products include LUX Velvet Touch Moisturising Bar Soap, LUX Soft Touch Bar Soap and LUX Soft Caress Bar Soap. The products were officially launched with a ‘House of Lux’ event held in Lagos last weekend, which was hosted by celebrity couple, Osas Ighodalo and Gbenro Ajibade and Nigerian fashion designer, Mai Atafo.

As part of the campaign, Unilever Nigeria has teamed up with singer Timi Dakolo, who will sing romantic messages to loved ones that have been tweeted using the hashtag #IgniteTheSpark.

David Okeme, Brand Building Director at Unilever Nigeria, commented, “The new Lux collection gives seductively soft and fragrant skin that inspires and empowers women everywhere to ignite the spark in their relationship.

“Infused with delicate floral notes and softening silk essence, our transformed beauty soap range sensuously lathers and scents, leaving the skin irresistible to touch.”