THE WHAT? Unilever has expanded its foothold in the wellness sphere with the acquisition of U.S.-based vitamin, mineral and supplement company, SmartyPants Vitamins.
THE DETAILS SmartyPants Vitamins taps into the booming wellness market, working with non-GMO certified ingredients and a range of sustainably sourced bio-available nutrients.
Terms of the deal were not disclosed with the acquisition subject to regulatory approvals and customary closing conditions.
THE WHY? Discussing the deal, Fabian Garcia, President of Unilever North America, said: “We are delighted to welcome SmartyPants Vitamins to the Unilever family and our portfolio of purpose-led brands. SmartyPants Vitamins aligns strongly with our mission to improve the health and wellbeing of consumers and empower people to take charge of their health with solutions they can understand and trust.”