THE WHAT? Unilever North America has announced a company-wide, purpose-led initiative, named Nos Inspiras Tu, committing to driving change and advancing social impact work that connects in more meaningful ways with the Hispanic population in the US.
THE DETAILS The first phase of the initiative launches with programs from Unilever’s Dove, Knorr and Hellmann’s brands. As a first step, the UK-based FMCG company is unveiling creative during Hispanic Heritage Month that pays homage to the Hispanic community. The manufacturer of Dove will be partnering with Dr Marisol Perez, a Psychology Professor at Arizona State University, to create a new tool as part of its Dove Self Esteem Project specifically for Hispanic youth, slated to launch in 2022.
THE WHY? Fabian Garcia, President of Unilever North America, explains, “As a Latino myself, I am proud of the Nos Inspiras Tú commitment, rooted in purpose and accountability, for the largest multicultural segment in the United States. Unilever and our portfolio of brands have made meaningful progress taking a stand on important societal and racial issues. Now it’s time to define how our various initiatives, from Act 2 Unstereotype to Dove’s Self-Esteem Project, can make a measurable impact on the lives of Hispanic Americans who are among those inspiring us to do good for our society and planet.”