Unilever on the hunt for Singapore ad agency

Unilever on the hunt for Singapore ad agency

Unilever has invited four agencies to pitch for its creative account, covering home and personal care brands on the Singapore market, according to a report published by Marketing.

The Dutch FMCG company is said to have narrowed the field down to Goodstuph, GOVT, TSLA and Tribal Worldwide Singapore. The agency that prevails in the pitch process will be charged with creative conceptualization for tactical campaigns in the local market. The appointment will span a 12-month period on a retainer basis.

Unilever has been steadily reducing its media spend, cutting 12 percent from its budget in Southeast Asia and increasingly taking more work in house as part of its zero-based budgeting drive.

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