THE WHAT? Unilever has opened a new fragrance lab at its R&D facility in Trumbull, Connecticut, expanding its in-house scent capabilities as part of a €100 million global fragrance investment.

THE DETAILS The U.S. fragrance lab will serve as a hub for perfumers, scientists, and developers to create trend-driven, personalized scent experiences using AI, digital modeling, and advanced analytics. It includes facilities for fragrance blending, testing, and performance evaluation. The lab follows the debut of Unilever’s first in-house fragrance for the Dove Rose Berry Bouquet range and represents a key step in controlling end-to-end fragrance creation. It supports the company’s broader strategy to accelerate innovation and respond faster to consumer preferences in a major market.

THE WHY? As fragrance becomes a key differentiator in personal care, Unilever is investing in infrastructure that enables greater speed, creativity, and control in scent design—combining tech-driven R&D with consumer insight to elevate brand experiences globally.

Source: Unilever