Unilever Pakistan and WWF-Pakistan have joined forces to increase the number of trees in Karachi, Pakistan’s capital city, in a bid to counteract increasing temperatures in the area.

According to Ali Dehlavi, Senior Manager, Building Capacity on Climate Change Adaptation in Coastal Areas of Pakistan (CCAP) project of WWF-Pakistan, the country remains highly vulnerable to the adverse impacts of climate change.

The initiative was launched by Unilever’s employee volunteers as part of Independence Day celebrations for a Cleaner Greener Pakistan and has seen both Unilever Pakistan and WWF-Pakistan together plant 2,000 trees in Karachi to counter the impact of extreme weather conditions in the city.

Director Human Resources, Unilever Pakistan Limited, Shafaq Omar, said, “Unilever’s sustainability ambition aims at growing our business by creating a brighter future for consumers, customers and communities. As proud citizens of Pakistan we hope to inspire positivity with this initiative while also creating dialogue around climate change this year.

Dehlavi continued to say that positive climate change actions are an integral need for Pakistan’s ongoing efforts for sustainable development, and in order to be effective these actions must be part of a collaborative effort between the Government, Climate experts, industry and civil society.“