Unilever’s deodorant portfolio has partnered with global thrift retailer Savers to raise awareness of the issue of clothing waste.

The campaign is designed to encourage people to recycle their clothing instead of throwing it in the trash. According to Unilever, some 300 million items of clothing are tossed by millennials over a lifetime due to white marks of yellow stains.

“Unilever’s Anti-Marks Technology helps people protect their clothes by preventing white marks and yellow stains – a contributing factor to why so much clothing is thrown out,” said Dawn Hedgepeth, Unilever’s Senior Director, US Deodorants and Men’s Grooming. “Unilever’s deodorant portfolio is excited to be partnering with Savers, a company that is dedicated to keeping clothing in the reuse cycle – which helps both people and the planet.”

“Considering the impact of textile waste on the environment, taking steps to extend the life of our clothing can make a huge difference,” added Tony Shumpert, Savers’ Vice President of Recycling & Reuse. “Our partnership with Unilever’s deodorant portfolio for this edition of the I Give a Sh!rt® campaign allows us to continue to raise awareness around the importance of developing solutions that keep clothing in the reuse cycle—and out of the garbage bin.”