THE WHAT? Unilever has promoted Samir Singh to the role of Chief Marketing Officer, Personal Care.
THE DETAILS? Singh takes on the role from his previous position of Executive Vice President of Global Skin Cleaning and Oral Care.
Working across three – skin cleansing, deodorants and oral care – Singh will head up and lead the marketing, strategy, innovation, communication and advertising for brands such as Axe, Lynx, Closeup, Dove, Lifebuoy, Lux, Pepsodent, Rexona, and Sure.
THE WHY? Singh is said to have extensive experience of leading large purpose-led categories, with a focus on sustainability, purpose and creativity.
The marketing exec said on LinkedIn, “I’m happy to share that I have started a new position as Chief Marketing Officer, Personal Care at Unilever – for the categories of skin cleansing, deodorants and oral care, and a portfolio of brands that includes Axe, Lynx, Closeup, Dove, Lifebuoy, Lux, Pepsodent, Rexona, Sure and others.”
“I was privileged to visit the Deodorants factory and research facility at Leeds, UK this week, and meet up with our amazing team there. Looking forward to an exciting adventure ahead!,”