THE WHAT? Unilever has renewed its strategic partnership with the Ellen MacArthur Foundation for a further three years.
THE DETAILS The renewed partnership is set to focus on “raising the ambition level in the transition towards a circular economy for plastic in the fast-moving consumer goods sector.”
The collaboration will also focus on building the momentum towards creating a circular economy for food as well as fashion.
The extended partnership expands on the decade-long Unilever Sustainable Living Plan (USLP), which focuses on how the company will “decouple growth from its environmental impact, while at the same time increasing its positive social impact.”
Unilever first joined the Ellen MacArthur foundation as a partner in 2014.
THE WHY? Looking to create a ‘new normal’ in plastic packaging, Unilever CEO Alan Jope highlighted the importance of the Ellen MacArthur Foundation’s role in the mission.
He said, “Even in uncertain times we must not turn our back on the issue of plastic pollution. Keeping plastic out of the environment and in the economy remains of critical importance. The Ellen MacArthur Foundation is central to driving the systemic change we need which is why we have renewed our partnership. We look forward to stepping up the ambition level and creating a ‘new normal’ for plastic packaging.”