Cosmetic Executive Women (CEW) has announced the appointment of Vasiliki Petrou as Chairman of CEW(UK), with immediate effect.

Petrou currently occupies the role of Senior Vice-President of Prestige at Unilever and boasts 23 years of experience in the personal care and beauty industry.

“Along with the Executive and Board of CEW I am delighted to welcome Vasiliki as Chairman of the CEW board. The beauty industry and how we conduct business is changing constantly and the next four years of development at CEW are hugely important. I look forward to utilizing Vasiliki’s extensive knowledge and expertise and am confident she can help shape future CEW initiatives and growth of the organisation,” said Caoline Neville, President of CEW(UK).

Petrou replaces current CEW Chairman Roisin Donnelly, Brand Director Northern Europe at Procter & Gamble, who is stepping down after 10 years of service on the board, executive board and as Chairman.