THE WHAT? Unilever has settled in principle in a case over its use of the catch phrase ‘Not Done Yet’ to market its Degree deodorant brand. The UK-based FMCG manufacturer was challenged by the I’m Not Done Yet Foundation. Terms of the settlement have not been disclosed.
THE DETAILS According to a report published by Reuters, quoting the filing, the cancer charity has used its name since 2018 and owns federal trademarks for the phrases ‘I’m Not Done Yet’ and ‘Not Done Yet’.
THE WHY? The charity argued that Unilever’s ad campaign would cause consumer confusion and damage its fundraising efforts, especially as the deodorant maker used the phrase in connection with its own social impact programs. Neither party was available for comment when contacted by Reuters.