THE WHAT? Unilever has announced its agencies of record worldwide after a US$3.3 billion global media pitch, according to a report published by Campaign.
THE DETAILS WPP-owned Mindshare has retained several of the UK-based FMCG manufacturer’s markets, including the US, UK and Ireland, Netherlands and Belgium, the Nordics, Eastern Europe, South Asia, Southeast Asia and China.
Omnicom-owned PHD, meanwhile, has been handed Austria, Germany, Switzerland and Canada, as well as North Africa and the Middle East, and retained Australia, New Zealand, Hong Kong and Taiwan.
Havas has taken over former-WPP territories France and Spain and IPG-owned Initiative has retained Russia, Ukraine, Belarus and Greece.
THE WHY? Luis Di Como, Executive Vice President of Global Media at Unilever told Campaign, “The rapid digitisation of consumer lives, accelerated even further by the Covid pandemic, has driven the convergence of media, commerce, entertainment and shopping, offering exciting opportunities for our brands.
“In this context, it’s great to be continuing our journey with existing and new partners, many of whom have worked with us collaboratively over many years.”