New York-based ad agency Droga5 has been engaged by Unilever to create a new ad campaign for the global re-launch of body spray brand Impulse, according to a report published in The Drum.

Droga 5 is charged with persuading millennials to fall in love with Impulse again, and will be responsible for the Anglo-Dutch FMCG giant’s global campaign for Impulse, due to launch in 2017 across digital, TV, social and print in Europe, Australia and Argentina.

Global Brand Vice President at Unilever, Eugenia Zalis said, “We are confident that we have now found the ideal partner to help us communicate [an exciting new global relaunch] to girls all over the world.”