Unilever has announced that it has signed an agreement to acquire leading Japanese-inspired prestige skin care brand Tatcha. Terms of the deal were not disclosed but media reports suggest the Anglo-Dutch FMCG manufacturer paid in the region of US$500 million.
“We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy,” said Vasiliki Petrou, Unilever EVP and CEO Prestige. “Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”
Victoria Tsai, Founder of Tatcha added, “When creating Tatcha, our dream was to make a brand that would live for at least 100 years; that dream can come true in our new home with Unilever. We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow.”