THE WHAT? Unilever has partnered with Singapore Tiny Island Productions and Ape Kids Club to design a series of NFTs to accompany the FMCG manufacturer’s Lifebuoy H for Handwashing campaign.
THE DETAILS The digital tokens will drop on Global Handwashing Day in October with donations paid into NGO partner, Save the Children’s crypto wallet. The campaign will tap into Tiny Island Production’s expertise in NFT and metaverse space, Unilever’s brand influence, and AKC’s experience in the NFT field to explore possibilities of doing more good with emerging Web 3 technologies potential of fund raising for good.
THE WHY? Triveni Rajagopal, Personal Care Digital Transformation Lead, Unilever, explains, “We need to separate the alerts from the noise surrounding NFT, crypto and Web 3.0. We can only do this by working with experts in this field, who can ensure Lifebuoy’s social mission of improving handwashing behaviors of people around the world will generate significant support. Lifebuoy recognizes the opportunity in this new digital meta world. We are eager to learn from partners, creators, and specialists to create a Betterverse – a place where we can ensure good exists.”