Unilever is set to acquire a 75 percent stake in Italian personal care company Equilibra.
Subject to regulatory approval, the personal care giant will develop its foothold in the Italian wellbeing market through the purchase, with Equilibra offering a range of natural skin and hair care ranges, as well as nutritional supplements.
Alan Jope, Unilever President Beauty & Personal Care, said, “Equilibra is very well-positioned in the wellbeing space in Italy and complements perfectly our existing offering. The Equilibra brand enjoys great recognition in the market, and we see opportunities for further development in what is a fast-growing segment.”
Equilibra will continue to be headed up by the current management team from its headquarters in Turin. Terms of the acquisition were not disclosed.