THE WHAT? Unilever has announced a rethink of the chemistry behind its cleaning ranges. The new strategy, named Clean Future will see its most popular cleaning and laundry brands become lower carbon and lower waste, without compromising on performance.
THE DETAILS The Anglo-Dutch FMCG giant has pledged to end its dependence on non-replaceable fossil fuels, instead opting for renewable or recycled carbon sources as well as embracing advances in low-carbon chemistry to help preserve, restore and regenerate the earth’s natural resources.
All carbon derived from fossil fuels in Unilever’s home care formulations will be replaced with renewable or recycled carbon by 2030.
THE WHY? The petrochemicals ban builds on the company’s wider sustainability mission, with includes achieving a deforestation-free supply chain by 2023, net zero carbon emissions by 2039, and halving its use of virgin plastic packaging by 2025. As Peter ter Kulve, President, Home Care attests, “Clean Future is how we are fundamentally changing the way that some of the world’s most well-known cleaning and laundry products are created, manufactured and packaged.”