THE WHAT? Unilever-owned Dove UK has pledged some £170,000 to support the Black community to help create a respectful and open world for natural hair.
THE DETAILS The Crown Fund UK, as the pot has been dubbed, is destined in particular to end discrimination against black hair styles and texture. Crown stands for ‘Creating a Respectful and Open World with No racism’. The application process is being managed by We are Futures.
Grants of up to £20,000 are available for black-led projects in the UK working to eliminate barriers to progress for women and girls in the Black community and driving for long-term systemic change.
THE WHY? The move follows a similar initiative in the US and builds on Unilever’s support of the Halo Collective. “Dove believes no young person should be held back from reaching their full potential. Therefore, Dove is accelerating its work to help eradicate race-based hair discrimination and support and empower all generations through the Crown UK Fund to drive real and actionable change,” the company said in a statement on the Crown UK Fund’s website.