THE WHAT? Unilever has announced that it has moved to an operating model organised around five business groups, namely Beauty & Wellbeing, Personal Care, Nutrition, Home Care and Ice Cream. Each is focused on particular categories and brands and is fully responsible and accountable for its own strategy, growth and profits delivery globally.
THE DETAILS Fernando Fernandez has been named President of the €10.1 billion Beauty & Wellbeing category, which comprises brands such as Dove, Sunsilk, Vaseline and Dermalogica among others. Meanwhile, Fabian Garcia will take the helm of the Personal Care division, overseeing brands in the skin cleansing, deodorants, oral care and Elida Beauty categories such as Axe, Signal and Lifebuoy.
THE WHY? The new model will underpin improved performance, says Unilever, by reducing complexity and ensuring the UK-based FMCG giant can respond to consumer and channel trends faster than ever before.