Unilever Ventures ups investment in consumer market platform Discuss.io

Unilever Ventures ups investment in consumer market platform Discuss.io

Unilever Ventures, the venture capital and private equity arm of the FMCG company, has increased its investment into consumer market research platform Discuss.io with a further $880,000.

The company wasn’t the only brand willing to pour more faith into the Seattle-based start up, with others also increasing their participation to Discuss.io.

And if the company’s recent success of a 1,000 percent year on year growth is anything to go by, it’s a wise move. Discuss.io bases its business model on helping brands learn more about their consumers through video conferencing and crowdsourcing. In a dot.com era this digital-focused approach is said to massively speed up the time in which big companies receive vital market research about their buyers.

Keith Weed, Unilever chief marketing officer, said in a statement, “Global research studies that used to take months now take days.”

Unilever is not only an investor in the company but is also a customer, alongside the likes of AT&T and Target. The Discuss.io software allows clients to access feedback on marketing content within 48 hours.

Leave a reply

Your email address will not be published. Required fields are marked *