THE WHAT? Unilever-owned brand Dove has announced the launch of its €8.5 million Forest Restoration Project, which is designed to protect and restore forests, protect the habitats of endangered species and improve the livelihoods of residents of North Sumatra.
THE DETAILS The project has been created in partnership with Conservation International, and in support of their collaboration with The Ministry of Environment and Forestry (MoEF), Dove has committed to protect and restore 20,000 hectares of forest in North Sumatra, Indonesia, over the course of five years.
According to a press release, the project is estimated to capture over 300,000 tons of CO2 from the air and restrict the release of over 200,000 tons of CO2 emissions.
The first major initiative from the €1 billion Unilever Climate & Nature Fund, the project aims to support local communities and deliver biodiversity benefits such as the protection and restoration of habitats for many endangered species including the Sumatran Tiger, Sunda Pangolin, Sumatran Clouded Leopard, and Malayan Tapir.
THE WHY? As brands continue to work on their sustainability agendas, more investment is being made in conservation projects across the industry in a bid to tackle climate change.
Sunny Jain, President, Beauty & Personal Care at Unilever, said, “Last year, we announced a €1 billion Unilever Climate and Nature Fund, and I’m thrilled the Dove Forest Restoration Project will be its first major initiative. This is also the first step in Unilever’s Positive Beauty commitment to help protect and regenerate 1.5 million hectares of land, forests and oceans by 2030, which is more land than is required to grow the renewable ingredients in our beauty and personal care products.”