Unilever’s Lifebuoy brand to make a return to the UK

Unilever’s Lifebuoy brand to make a return to the UK

THE WHAT? Unilever’s hygiene brand Lifebuoy brand is set to make a return to the UK market following its departure in the 1990s, as consumer hygiene routines increase due to COVID-19. 

THE DETAILS The personal care giant is launching a range of five hand hygiene products to supermarkets; Hand Hygiene Wipes, Hand Sanitiser Spray, Liquid Handwash, Classic Red Bar Soap and Moisturising Cream & Anti-bac. 

Marking the launch with a £12 million advertising campaign, Unilever is also set to launch hand sanitizer stations in selected stores and ‘high infection areas’ including coffee shops and cinemas. 

Unilever Vice President for beauty and personal care Chris Barron said of the move, “Lifebuoy has been aiming to make hand washing commonplace’ since it was launched 130 years ago and that ambition remains as important in 2020 as it was then.”

THE WHY? The resurgence in popularity for the company’s Lifebuoy brand worldwide follows the global call for increased hygiene efforts in a bid to battle the ongoing coronavirus pandemic. 

Unilever has added Lifebuoy products to 50 new markets since the outbreak, and is focused heavily on hygiene education, “working with more than 4,000 schools in the UK and providing teachers with educational materials and stickers to prompt children to wash their hands through to fun and engaging games which teach children how easily germs can spread.”

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