THE WHAT? Unilever-owned Lifebuoy has announced a multi-year partnership with England cricket ahead of the new season. The deal is in addition to the previously announced partnership with the ECB’s The Hundred competition.
THE DETAILS As part of the partnership, Lifebuoy will become the Official Hygiene Partner and Official Community Cricket Hygiene Partner of England Cricket and ECB and will include branding at all England Home Internationals. The brand will supply product to all international England teams at matches and hotels and support All Stars Cricket and Dynamos Cricket, first class counties and county cricket boards.
All recreational cricket clubs will be able to apply to receive a free ECB Hygiene Bundle as part of the drive to help cricket return safely.
THE WHY? Chris Barron, Vice President, Beauty & Care, Unilever UK & Ireland, commented: “As the world’s number one hygiene soap brand, Lifebuoy has a clear role to play in helping us all to stay safe. We’re proud to be working with England Cricket to help the safe return of the nation’s summer sport, and as official Hygiene Partner of England Cricket we’ll be providing hygiene support to players and spectators alike at both elite and grass-roots level.”