THE WHAT? Unilever’s Love Beauty and Planet brand has taken out a full-page ad in the New York Times which is ‘reusable’ as it’s designed to be repurposed as wrapping paper, according to a report published by Marketing Dive.
THE DETAILS The creative, which ran over the weekend, featured messages that draw attention to the 2.5 million tons of waste created over the holiday season and features the brand’s campaign hashtag #smallactsoflove.
THE WHY? Unilever has long shouted loud and proud about its environmental credentials and this brand was created with the express intention of making a difference towards a less wasteful planet – the upcyclable ad, therefore, is a manifestation of the brand USP.