THE WHAT? Unilever’s Suave brand has been given ‘cruelty-free’ accreditation from People for the Ethical Treatment of Animals (PETA).
THE DETAILS Suave is the latest brand in Unilever’s portfolio to achieve cruelty-free status from PETA, with Dove, Simple, St. Ives, Love Beauty and Planet and Love Home and Planet having been added to PETA’s ‘Beauty Without Bunnies’ list of certified brands over the past 18 months.
Berengere Loubatier, Suave’s Senior Brand Director said, “We are delighted to be part of PETA’s ‘Beauty Without Bunnies’ program. Suave is known for its high-quality beauty products made accessible to all since 1937. Our consumers care about animals and so do we! That is why we are proud to be certified cruelty-free by PETA and continue to offer high quality beauty products.”
THE WHY? Having looked into developing alternatives to animal testing for more than 30 years, the news follows Unilever recieving the Humane Society’s Corporate Consciousness Award at its To the Rescue! New York 10th Anniversary Gala.
Julia Fentem, Head of Unilever’s Safety & Environmental Assurance Centre, said, “Unilever supports calls for a global ban on animal testing for cosmetics and Suave becoming PETA certified is another important proof point of our commitment.”