THE WHAT? TRESemme has been approved by PETA as ‘not tested on animals’. The hair care label is the 24th brand in Unilever’s portfolio to join the animal rights advocate’s Beauty without Bunnies list.
THE DETAILS The move is part of the UK-based FMCG giant’s wider Positive beauty vision, which aims to do more good for people and planet. As part of this commitment, Unilever is advocating for a global animal testing ban for cosmetics by 2023.
“PETA Global Beauty without Bunnies Program welcomes Unilever’s iconic professional hair care brand, TRESemme to our list of companies that have banned all tests on animals,” commented Kathy Guillermo, SVP, Laboratory Investigations Department at PETA. “Compassionate shoppers everywhere can now look to TRESemme for professional quality hair products that are no animal-tested. We agree that every woman should look and feel fabulous – and by using animal test-free products, we can all feel beautiful from the inside-out.”
THE WHY? Global Brand Vice President at TRESemme, Berengere Loubatier explained, “Not testing any of our products on animals is critical to our values at TRESemme. PETA’s Beauty without Bunnies Program is recognised worldwide for its high-quality standards and rigour, and we are proud to be a brand that is officially PETA Approved. With TRESemme’s range of professional quality products, women can own their personal style while knowing that none of our products are tested on animals.