THE WHAT? UpCircle has announced that it is now a certified B Corporation. The circular economy brand is one of only 3,500 to have passed a B Corp impact assessment out of 100,000 businesses that have applied.
THE DETAILS The beauty brand applied to join the B Corp family to measure their social and environmental performance.
THE WHY? Anna Brightman, Co-founder commented, “I cannot express how incredible it is to officially be B Corp certified. Knowing that the median score for ordinary businesses is 50.9 and that we achieved 96.3 gives weight to our words when we promise that UpCircle is a brand that puts the planet first. Out of all the certifications we’ve applied for, we’re most proud to have been verified by B Lab because, to us, B Corp certification is not just about B Corp certification – it’s about our mission to make the beauty industry accessible and responsible.”