The digital onslaught of beauty companies continues with the latest lipstick app from L’Oréal-owned Urban Decay’s Vice Lipstick, which coincides with the launch of the brand’s new line of lipsticks, Vice.

Users of the app can virtually try on 100 shades from the new lipstick line by either taking a selfie style photo, or by using the app as a live mirror. Users can then share their image with friends also using the app.

Once the photo has been taken the app user can swipe left or right to try the 100 shades, which automatically uploads onto the lips.