US hair care brand IGK has landed in Southeast Asia, according to a report published by Star2.com

The brand will be stocked in Sephora stores across the South East Asia region and available online via Sephora’s regional websites.

“We’re very excited to bring IGK to Southeast Asia with Sephora. We’re so inspired by the culture, cool style and attitude. It’s the perfect fit for us and our brand philosophy – No Boring Hair. Ever,” IGK Co-founder, Franck Izquierdo told Star2.com. “It’s the idea that no look is boring, whether you’re embracing what you’ve got naturally, or want to try something different, we want to give you the tools to do it with minimal effort.”

Created by four hair stylists who operate salons in Miami, New York and Los Angeles, IGK is a vegan brand and formulated with popular natural ingredients such as turmeric and coconut oil. Popular products include Beach Club Volumizing Texture Spray and Rich Kid Coconut Oil Air Dry Styler.