THE WHAT? Sales of health and beauty products rose an impressive 13 percent over the past 12 weeks compared to the same period in 2019, according to a report published by the Financial Times.

THE DETAILS Indeed, the market reached a value of US$32.2 billion thanks to soaring e-commerce sales, per Nielsen data, as Americans invested in clippers, hair dye and nail polish to tide them over during lockdown.

Indeed, while sales of hygiene-related products such as hand sanitiser enjoyed healthy increases, self care-related purchases were the principal driver of growth for the health and beauty category as a whole.

THE WHY? With salon treatments off the agenda due to Covid-related closures and stress levels high, Americans are carving out time for self-care.