US health and beauty sales soar as salons shuttered

US health and beauty sales soar as salons shuttered

THE WHAT? Sales of health and beauty products rose an impressive 13 percent over the past 12 weeks compared to the same period in 2019, according to a report published by the Financial Times.

THE DETAILS Indeed, the market reached a value of US$32.2 billion thanks to soaring e-commerce sales, per Nielsen data, as Americans invested in clippers, hair dye and nail polish to tide them over during lockdown.

Indeed, while sales of hygiene-related products such as hand sanitiser enjoyed healthy increases, self care-related purchases were the principal driver of growth for the health and beauty category as a whole.

THE WHY? With salon treatments off the agenda due to Covid-related closures and stress levels high, Americans are carving out time for self-care.

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