THE WHAT? Florence Pugh has been unveiled as the latest face of Valentino, according to a report published by Grazia. The actor made her debut as official DI_VA (DI.fferent VA.lues) for the Italian fashion label in its 2023 Garavani Rockstud campaign.

THE DETAILS The imagery was shot by Steven Meisel and features Pugh with the iconic purses portraying a range of different emotions.

THE WHY? Valentino’s Creative Director, Pierpaolo Piccioli wrote on Instagram, per Grazia, “It’s not just a face, it’s a real partnership based on trust and respect. I met Florence right after my couture show, and I was impressed by her intelligence and bravery, the way she stand for herself, the ability to handle any circumstances with such grace and acumen.”