Vegan make-up brand Milk Makeup has announced it is set to expand past the US and Canadian markets and is launching into the UK via a pop-up store in collaboration with Cult Beauty before it rolls out across the retailer’s website.
The Milk Makeup x Cult Beauty pop-up will run from 26 January for two days in Covent Garden, London, with the products then available exclusively via the Cult Beauty website from 28 January.
As part of the pop-up promotion, Milk Makeup has also teamed up with Glamour magazine, with the first 50 readers to sign up being offered early access to the store from 10-11am, with Beauty Editor Lottie Winter on site to offer beauty tips. Other consumers can then visit the store for a further 48 hours.
Speaking about the UK launch in an interview with Glamour, British Milk Makeup Co-Founder Zanna Roberts Rassi said, “Of course, as a Mancunian I’m beyond excited to be bringing Milk Makeup to the UK. People have been DM’ing our Instagram for well over a year asking when it will be launching in the UK, so it’s amazing to be able to tell them that it’s finally happening!
“Launching in the UK was a natural next step for us. We launched in the US just shy of three years ago and we have worked so hard on our products and formulas to create something for literally everyone.”